Reading rainbow

Innovation and Entrepreneurship by Peter Drucker

1. What was the general theme or argument of the book?
• innovation is a practiced discipline 
• entrepreneurship is the carrier of innovation
• success requires putting these to practice with sound strategies 
2. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
• this is written by a pillar in business but it was dryer than I expected. I envisioned mad men as a book but got a thoughtful analysis of business instead. 
• most examples were still very relevant even in the ridiculously high tech world even though he mentions many times the innovation is not always in the high tech sectors
3. If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
• his glass half full analysis would be a great exercise - it could allow the class to find current biases like how seniors are often viewed as tech dinosaurs but in reality it is one of the hottest growing demographics for smart phones and apps
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
• something that is very contrary to most other advice around the net... he says to not innovate for the future but innovate for today. Don't do too many things - makes sense - but also to not diversify seems to be hard to follow. As fast as technology changes we always seem to be looking to the future for answers. However, there is magic in that perspective to just do the one thing that you know users will grab a hold of and see the value. That will fund the other futuristic endeavors.